Samples and Sneakers

iWatch Concept - What do you think?

Nike Air Tech Challenge II. Originally worn by Andre Agassi. The sole and midsole of this shoe also inspired the Yeezy 2 sneaker. What do you think of these here?

Newsletter Thoughts

I was browsing the net today and came across a Complex article. Before reading the article, I got hit with this pop-up. I actually hate pop-ups before I read an article. It feels like someone asking me to buy something before I have even had a chance to see what’s for sale. However, that wasn’t the most interesting thing about the article.

What piqued my interest was the way that Complex presented me with the newsletter offer. Basically, they were saying, “hey, cool artists that you like read this site, so you should also.” Let’s be real, who doesn’t like at least one of the artists? I get that and it makes sense (after I read the article, of course) but then I started thinking about how this can be taken further.

What if this newsletter worked the same way that Google does? What if I could see a different pop-up that was dependent on the words on the page? Google does this with AdSense where the display ad that I see is dependent on my search history and the text on the page. What if the image and the artists mentioned in the newsletter offer matched up perfectly with the content on the page? After I read an article about Jay Z, I was actually hit with a newsletter that had Jay on it and said something like “Get all the news on Jay by subscribing to our newsletter.” That is CRAZY targeted. 

The same can be done with products, tech news or even food/wine types of blogs. What would be even more dope is if Mailchimp and Kendrick Lamar could partner where Kendrick’s likeness could be used in campaigns on a CPM (cost per thousand impressions.) Every time, the image/likeness was shown a thousand times, Kendrick gets a cut. Mailchimp can pass this cost (let’s say Z) to the site and a site like Complex would say, “Ok, each subscriber is worth X to me. By using Kendrick’s likeness, we got Y more subscribers. As long as X*Y is greater than Z, everybody wins.”

To be honest, I don’t know if this exists yet, but in this era where artists are seeing less and less from their album sales (some are giving them away for free) this may be a valuable avenue to explore. What do you think? Would something like this work? Does this already exist?

Air FLOTUS!!!

New Project

What’s life without a new challenge? I have been doing SEO since about 2006 and I’ve loved every minute of it (well, at least most of the minutes) and I have optimized some really cool sites. While helping a client grow their online presence and their overall business is dope, there is no feeling like building something from scratch and watching it grow into something cool.

I have a few projects that I have been working on (Cratestream is my baby, though) and they have been doing pretty well. One side project is JordanReUp.com. I started the site back in 2012 because I wanted to be able to keep track of the Jordan release dates. Little did I know, the site would be get over half a million pageviews, mostly by people who had the same problem that I had (notice the steady decline in the visits over time due to lack of my attention.)

These numbers are really hard to ignore, so I wanted to revisit the vision of the site. While Jordan shoes are still the cream of the crop when it comes to sought after footwear, there is a lot of opportunity in the Kobe/Lebron/KD release dates space. I realized this when the Kobe 6 Prelude shoe came out. I had to have it. Although I was not lucky enough to grab a pair for retail, I think that I could have if I was more prepared. 

All that said, I am transitioning the JordanReUp idea to be more inclusive, so I officially created SneakerDates.com. A trustworthy site for people that just want to know when a piece of leather/rubber is hitting stores. I will try and document the progress of the site, but I would be interested in any ideas that any of you may have. 

Also, if you would like to help curate content, hit me at napoleonsuarez@gmail.com.

Me doing what I do best

Happy New Year

I have some cool things coming. I wanted to put them out there to make it more real

  • new album. Gonna call it Craft Brew and it will just be a collection of my latest beats. Straight out the MPC. Really excited about it
  • Cratestream 1.1 - my baby right there. New beats and new functionality
  • new side project. I have no clue what it will be, but I’m a creator and I can’t go a whole year without making something that never existed
  • some traveling. Vegas first. Somewhere cool next.
  • more blogging. Not for you, but for me. I need to put things out there to make them more real.
  • working out. Nothing worse than a fat, skinny dude.
  • better relationship with God. 2013 was the best year of my life. I honestly believe that He was the reason why